Starback, the Starbucks logo re-imagined from behind. Everyone's favorite mermaid with their coffee.

Starback - Starbucks logo from behind (theother100.com)

Evolution of the Starbucks logo

Starback - alternative rear view of the Starbucks logo.
From http://www.visualnews.com/2012/10/12/visual-bits-290-wild-world-of-advertising